|
|
Posts: 7952
| Aisleyne Limited has appointed the leading PR Company, EdenCancan Limited, to handle all public relations for both the 'Unique by Aisleyne' brand, and Aisleyne personally. More info here...
http://www.aisleyne.com/minifullnews.asp?dismode=article&artid=136 |
|
| |
|
|
Interesting.........
And so another piece of the puzzle fits firmly into place.
It will be interesting to see how things unfold over the coming weeks/months ahead.
Aisleyne Ltd has many outlets already so it needs a strong PR team behind it.
It seems rather quiet upfront but I guess a lot is happening behind the scenes what with Ash not being able to go to the Far East. I wonder what business/work held her up.
It's all hush hush right now.
I guess it's the calm before the storm 
Edited by mich007 8/1/2008 20:48
|
|
| |
|
Posts: 2530
| I like their name and their impressive website. I can never understand some alleged 'PR' firms who can't even put up a decent website. They seem a good choice for helping to launch Unique by Aisleyne. I'm sure there's a lot of work to do to get the new range into the public domain and make sure awareness of it is maximised.
|
|
| |
|
| I agree, looks like a sound set-up. 
Proof of the pudding etc etc. Looking forward to seeing what they deliver in publicity terms.
ETA
According to Brand Republic Edencancan are "burgeoning" and Jonathan Kirkby is "excitable" - apparently as a result of landing the contract to, so to speak, handle Caprice's lingerie. No doubt he is similarly excited about landing the Aisleyne deal.  
http://www.brandrepublic.com/login/News/664930/
PLUS PR Week "Bright Young Thing" -
Crissie Bushell, 28 Head of celebrity PR and events, EdenCancan
As head of consumer lifestyle shop EdenCancan’ celebs and events team, Bushell handles PR for showbiz clients such as model Caprice and Liberty X star Michelle Heaton. Indeed, such is her reputation that EdenCancan director Nick Fulford admits Bushell’s guaranteed involvement was a deal-breaker when the agency was negotiating with Caprice. Fulford adds Bushell has ‘a contact book that PROs twice her age can only dream of’, and ‘every paparazzo worth his or her salt is on first- name terms with her’.
PR Week 2007
http://www.brandrepublic.com/InDepth/Features/735513/29-29-Bright-y...
Impressive!
Edited by ofni 8/1/2008 23:37
|
|
| |
|
Posts: 5071
Location: Scottish Borders | Interesting news. |
|
| |
|
| Crissie Bushell is quoted in a fascinating article about the ins and outs of celebs , events and the "Red Carpet" .
http://www.brandrepublic.com/InDepth/Features/754265/EVENTS-FEATURE...
It'll be interesting to see which red carpets Aisleyne will be appearing on to publicise her Unique range. |
|
| |
|
| I take it that Edencancan were busy with another of their clients yesterday, namely Caprice Bourret, launching her 2008 lingerie/swimwear line. How much press attention this receives should be an interesting marker for their PR effectiveness.
http://photo.wenn.com/index.php?ref=caprice%20lingerie%20220108&ver... |
|
| |
|
|
Under the heading "Getting my kit off is boring" the Sun feature Caprice's lingerie launch, with a particularly interesting "spin". It would appear that Edencancan are just the PR company you need to publicise your transition from calendar model to clothing business tycoon. Hmmm...........
http://www.thesun.co.uk/sol/homepage/features/article718657.ece
|
|
| |
|
Posts: 3045
Location: Stoke-on-Trent | It looks like Caprice is doing a good job of making the transition. Hopefully Edencancan will do just as well for Aisleyne.
|
|
| |
|
Executive Member
Posts: 1484
| premierscfc - 24/1/2008 15:20
It looks like Caprice is doing a good job of making the transition. Hopefully Edencancan will do just as well for Aisleyne.
Aisleyne can do better than "Caprice". |
|
| |
|
| boldjohn - 24/1/2008 23:35
premierscfc - 24/1/2008 15:20
It looks like Caprice is doing a good job of making the transition. Hopefully Edencancan will do just as well for Aisleyne.
Aisleyne can do better than "Caprice".
I support your sentiment, bj, though I'd settle for the time being with the hope that Ash can do AS well as Caprice has done.
She DID of course do better in coming 3rd in BB7 compared to Ms Bourret's 5th in CBB3, but I feel a bit "don't mention the war" in raising the point.  |
|
| |
|
| It's good that Caprice has managed to crossover, I am sure Ash will as well. I think Ash is more famous than Caprice over here correct me if I am wrong, so she has the potential to do very well. However, Caprice has made a name for herself in other countries. All the best to them both, transitions are not easy. |
|
| |
|
| Anyone fancy a job at Edencancan? You might get to meet/work with Aisleyne!
http://jobs.guardian.co.uk/job/396788/management-graduate-trainee |
|
| |
|
New Member
Posts: 22
| she should explore acting too.
get some formal credentials.
then people like me who love her so much will get to see more of her.
'moving images' will be even better than magazine pics.
best of luck asha.
|
|
| |
|
|
In view of the Edencancan connection, and certain other "benchmarking" parallels, I thought it worth mentioning the following item in Drapers about Caprice giving a Director's Club briefing. Will any Aisleyne Ltd directors be attending this networking opportunity?
http://www.drapersonline.com/lingerie/indicator/2008/02/drapers_bri...
Edited by ofni 18/2/2008 11:01
|
|
| |
|
| I see that Aisleyne now features as a "personal" PR client of a company called Starlicious, along with Nikki, Caprice and others. They also cross refer to Eden Cancan for UbA's PR (Caprice has a similar arrangement) and they mention an association with Nick Ede so it looks like this is an "evolution" rather than a drastic change.
I wonder if this why Ash and Nikki seem to be somewhat joined at the hip recently?
http://www.starlicious.co.uk/publicrelations.html
|
|
| |
Aisleyne Limited hires EdenCancan
