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| Aisleyne's dress label 'Unique by Aisleyne' is being officially launched at Pure, the annual womenswear exhibition, being held at Olympia 10-12th Feb as part of Fashion Week. 'Unique by Aisleyne' will be exhibiting in the 'Impulse' area of Pure, the section for 'showcasing popular high fashion and casual wear for the latest trends'. Included will be a fashion show on the catwalk and a launch party.
http://www.purewomenswear.co.uk/ |
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| Oooh - 'citin' , innit? 
I see Unique Boutique on the list of brands. Will "Unique by Aisleyne" be a particular "collection" under that overall brand heading, or a brand on its own?
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| This is good news! Will Aisleyne be attending this exhibition in person, and is it trade only?
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Posts: 7952
| secrethousemate - 12/12/2007 18:45
This is good news! Will Aisleyne be attending this exhibition in person, and is it trade only?
I assume she'll be attending, and it looks trade only to me...
http://www.purewomenswear.co.uk/page.cfm/Link=4/t=m/goSection=3 |
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Yes, but that's easily fixed, shm. Just change your name to "Victoriassecrethousemate" and blag your way in.  |
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Location: Scottish Borders | Sounds good! |
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Full Member
Posts: 208
| All very exciting, well done Ash |
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| Really happy that you have something substantial to take you into the new year which is non-big brother related.
No doubt you will showcase/wear your dresses/tops etc before anyone else gets to be seen in them. Everyone's crazy about Lipsy at the moment, I can see why. The only problem with that is that people could quite easily turn up at the same venue with the same dress. I see your mobo red dress is very popular.
While others battle for prominence to be the face of Lipsy you just run ahead of them all love with your exclusive own label and years of fashion experience behind you. Also at least you've got a sound career in fashion and you've made you're mark in fashion, who knows what this will lead to. Hope you get offered your own fashion column, if you would like one of course. Your image is improving all the time you can see it in your galleries, how you've changed over the year (notice I said year and not minutes). The dress you wore at the OK bash was stunning. I think more people will come to respect you. Image shouldn't be everything but unfortunately in this day and age that is what people judge you by. Also people think they have the right to mock you if you don't suit their taste. Generally the comments about your clothing have been more positive of late, which is good publicity and people are forced to take you more seriously, which is good for your career in the longterm IMHO.
Happy Birthday.
Edited by mich007 28/12/2007 07:34
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Posts: 7952
| They've updated the Unique Boutique profile on the Pure website and included a pic of Aisleyne in the dress she wore this week...
http://www.purewomenswear.co.uk/page.cfm/Action=Exhib/ExhibID=01164... |
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Location: Stoke-on-Trent | Preperations were finished at Olympia by around 9pm, and now ready for the opening of Pure tomorrow,
"Unique by Aisleyne" is located on the larger of the two Unique Group stands sited opposite each other on a main aisle.
Both outer walls of the stand are completely taken up with large UbA logos, including a large silver foil butterfly - the largest of the two logos is over 4 metres wide.
On the stand, a large plasma screen is playing a loop of Aisleyne's showreel and various new promotional clips for Aisleyne's upcoming TV show.
Unfortunately some garments, including some trousers and jeans have not yet arrived by courier, and staff have had to make temporary swing tags for each sample as the actual ones, coming from Turkey, are stuck in Customs. However, neither of these minor hiccups really affects events or has detracted from Aisleyne's nervous excitment.
There will be between 2-4 models on hand to show Aisleyne's dresses on a small catwalk on the stand, and Aisleyne is planning on changing several times each day, though she won't actually model any garments.
The Red TV crew, under the direction of Aisleyne Ltd are due to be at the Show on the opening day. |
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Posts: 5071
Location: Scottish Borders | Oh right! So Aisleyne is getting some general promotion for her career over and above the UbA stuff. It all sounds very impressive. I can imagine that Aisleyne is a bundle of nervous energy.  The best of luck to all concerned, especially the girl herself.  |
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| premierscfc - 9/2/2008 22:51
Preperations were finished at Olympia by around 9pm, and now ready for the opening of Pure tomorrow,
"Unique by Aisleyne" is located on the larger of the two Unique Group stands sited opposite each other on a main aisle.
Both outer walls of the stand are completely taken up with large UbA logos, including a large silver foil butterfly - the largest of the two logos is over 4 metres wide.
On the stand, a large plasma screen is playing a loop of Aisleyne's showreel and various new promotional clips for Aisleyne's upcoming TV show.
Unfortunately some garments, including some trousers and jeans have not yet arrived by courier, and staff have had to make temporary swing tags for each sample as the actual ones, coming from Turkey, are stuck in Customs. However, neither of these minor hiccups really affects events or has detracted from Aisleyne's nervous excitment.
There will be between 2-4 models on hand to show Aisleyne's dresses on a small catwalk on the stand, and Aisleyne is planning on changing several times each day, though she won't actually model any garments.
The Red TV crew, under the direction of Aisleyne Ltd are due to be at the Show on the opening day.
It sounds incredibly exciting, and so professional, wouldn't expect anything less though.
I am so happy that Ash has been given this opportunity this will surely open up more doors for her.
Can wait for the pictures video's and show.
All the best. |
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Senior Member
Posts: 321
| Best Wishes to everybody involved in the exhibition and I hope it is a massive success.
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| What’s with this "nervous energy/excitement" stuff guys? - you REALLY mean "Aisleyne has had umpteen diva strops today" don't you?  
Well if she has, I say she's entitled to them!
I've been imagining what kind of job Aisleyne would have had at an event like this two years ago. I guess she would have been over the moon if she'd got to be one of the "2-4 models" on the catwalk of "Unique by ANOther" ; more likely maybe she would have been handing out carrier bags or inviting visitors to put their business cards into a prize draw, or some such trade exhibition ritual. She might perhaps have admired, envied and imagined being the lucky so-and-so whose name was emblazoned 4 metres long across the stand, sewn into every garment, and appeared on clips from her upcoming TV show.
And now Aisleyne, it IS you! Magic, eh?
Though I suppose it COULD be said you're still going to be working as a brand promotions girl.....but this time YOU are the brand 
Hope everything exceeds all expectations! |
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Location: Stoke-on-Trent | Good luck to everyone concerned today. Hopefully everything goes according to plan and the exhibition is a huge success.
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| All the best Aisleyne you and your team have worked very hard. |
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Location: Stoke-on-Trent | It was a busy and hectic Sunday at Pure. The stand was very busy and the first opportunity for Aisleyne to gauge the retailers' reaction to her range. Today most of the buyers were small retailers.
Aisleyne is aiming to have an early night in preparation for Monday. Tomorrow should see less buyers visiting the stand, however they will mostly be from multipes and larger retailers. The Red TV crew filmed today's activity for the 'Aisleyne' TV show.
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| premierscfc - 10/2/2008 18:19
It was a busy and hectic Sunday at Pure. The stand was very busy and the first opportunity for Aisleyne to gauge the retailers' reaction to her range. Today most of the buyers were small retailers.
Aisleyne is aiming to have an early night in preparation for Monday. Tomorrow should see less buyers visiting the stand, however they will mostly be from multipes and larger retailers. The Red TV crew filmed today's activity for the 'Aisleyne' TV show.
Sounds like it went well tomorrow will be interesting as will Tuesday. Sounds like the hard work is paying off.
Edited by mich007 10/2/2008 18:30
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| This really is where the rubber hits the road, innit?
And on telly too.
Hope it all goes well with the Big Players tomorrow. Aisleyne, turn up that Machiavellian charm to MAX, d'ye hear?
Edited by ofni 10/2/2008 22:26
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Executive Member
Posts: 1484
| Exciting stuff. I hope the three days are a massive success and that the TV crew do a good job in filming it. |
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Posts: 2530
| Great to hear of all the interest in Aisleyne's dresses. Must be a real buzz to have your own range and to meet your 'market' like this! |
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New Member
Posts: 23
| I watched the BAFTA awards last night,and i could picture Aisleyne walking along that red carpet
in one of her dresses.
Good luck on your range Ash. |
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| Well just take a look at THIS!! 
http://photo.wenn.com/index.php?ref=aisleyne%20clothing%20launch%20...
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Location: Stoke-on-Trent | Lovely pictures. Even the jeans look hot. 
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| We're lovin' it, lovin' it, lovin' it....
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Unique by Aisleyne launch at Pure (Feb 10th-12th)
