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The "Unique by Aisleyne" range
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ofni
Posted 21/2/2008 14:11 (#27719 - in reply to #25527)
Subject: RE: The "Unique by Aisleyne" range




1000
Apparently, the "Fashion Police" are on "Red alert"

The comments are somewhat sarcastic, but a nice assortment of pictures AND there's a link to the UbA site.

Apparently we have Fashion Police Officer Stephanie to thank for the report. So that's 5/10 to you, Miss Plod.

http://www.thefashionpolice.net/2008/02/aisleyne-horgan.html
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mich007
Posted 22/2/2008 09:12 (#27732 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range



500
I notice that heat rag have made their article on Aisleyne's clothes range headline news, to invite maximum bashing. As we all know Heat rag readers have been trained to dislike Ash, so the majority of the comments are no surprise duh. A few have rebelled though. In contrast I notice that the positive review she has received from the Star is also headline news on their website homepage. The best review yet IMHO. It's funny though that people are drawing conclusions already when the whole range is still yet to be revealed.



Edited by mich007 22/2/2008 09:31
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ofni
Posted 23/2/2008 23:25 (#27747 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range




1000
Ooo! Am i jumping the gun? I just had a look at http://www.uniquebyaisleyne.com and got a VERY pleasant surprise.....

Edited by ofni 23/2/2008 23:26
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emptybox
Posted 24/2/2008 00:43 (#27748 - in reply to #27747)
Subject: Re: The "Unique by Aisleyne" range




Posts: 5071
1000
Location: Scottish Borders

ofni - 23/2/2008 23:25 Ooo! Am i jumping the gun? I just had a look at http://www.uniquebyaisleyne.com and got a VERY pleasant surprise.....

Now that's just the ticket!

Well done for all the hard work setting up that site.

BTW, are all the multicoloured dresses in a seperate collection?



Edited by emptybox 24/2/2008 00:48
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mich007
Posted 24/2/2008 02:19 (#27749 - in reply to #27747)
Subject: Re: The "Unique by Aisleyne" range



500
ofni - 23/2/2008 23:25

Ooo! Am i jumping the gun? I just had a look at http://www.uniquebyaisleyne.com and got a VERY pleasant surprise.....


Very nice indeed and professionally set out.

Good stuff a work in progress.
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sophie
Posted 24/2/2008 18:31 (#27751 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range


1000
Location: Holland
the page is nicely done. well done to everyone involved
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ofni
Posted 24/2/2008 19:32 (#27752 - in reply to #27751)
Subject: Re: The "Unique by Aisleyne" range




1000
sophie - 24/2/2008 18:31

the page is nicely done. well done to everyone involved


Hey sophie there's more than one page there, have you clicked some of the headings??
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sophie
Posted 24/2/2008 19:33 (#27753 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range


1000
Location: Holland
yeh its all really good
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ofni
Posted 24/2/2008 19:43 (#27754 - in reply to #27753)
Subject: Re: The "Unique by Aisleyne" range




1000
sophie - 24/2/2008 19:33

yeh its all really good


So which one(s) are you going to buy then?

Maybe Aisleyne will call one of her designs "Sophie" ?
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sophie
Posted 24/2/2008 20:09 (#27755 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range


1000
Location: Holland
lol haha
i think there all nice like
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mich007
Posted 24/2/2008 20:27 (#27756 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range



500
I wonder if her stuff is actually in the shops at this moment. No doubt all will be revealed soon under stock list.

It would be nice to see Ash or other models walking on a catwalk modelling her outfits to some funky music, that would give this site an extra edge.

Still pictures are great but moving pictures tell a bigger story. Either way I am sure it will work though.

I wonder whats under wraps? Possibly the rest of the range there are apparently 60 functional dress, so the majority of the range is yet to be revealed. Also there is the swim range collection.

Perhaps there will be pictures of other celebrities wearing her designs in the gallery as well.

It's a work in progress....

How did today go in Dublin is there any feedback?

Also is there any truth of Ash being asked to another collection for the next London Fashion Show I hope it is true?



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emptybox
Posted 24/2/2008 22:29 (#27757 - in reply to #25527)
Subject: RE: The "Unique by Aisleyne" range




Posts: 5071
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Location: Scottish Borders

I see they've christened my 'Asp' dress "Nakita" or somesuch?

Well I won't be swayed. I've decided it is the 'Asp' dress, so the 'Asp' dress it will remain as far as I'm concerned.  

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Julian
Posted 24/2/2008 23:11 (#27758 - in reply to #27757)
Subject: RE: The "Unique by Aisleyne" range


Executive Member

Posts: 1644
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Location: Edgware, Middlesex
That really is a great looking web-site and the dresses look terrific. I'm almost tempted to buy some myself but I'm not sure there'd be anything in my size

Regards

Julian
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ofni
Posted 25/2/2008 00:19 (#27759 - in reply to #25527)
Subject: RE: The "Unique by Aisleyne" range




1000
"Aisleyne's Progress" - as I see it

2006 - can't afford Lipsy - wears Primark

2007 - models for Lipsy - presents award to Primark

2008 - competes with Lipsy - will probably be copied by Primark

Pretty good going, eh?

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secrethousemate
Posted 25/2/2008 14:16 (#27761 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range





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http://news.mibba.com/Fashion/566/You-Better-Know-Yourself-Little-G...
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ofni
Posted 25/2/2008 15:00 (#27763 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range




1000
While you're waiting your opportunity to buy a UbA dress, if you're a size 8 you could bid on eBay for a dress like Aisleyne wore at Movida's 2nd birthday last June. Only £5 at the moment...

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=290209467886&i...
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ofni
Posted 3/3/2008 10:15 (#27909 - in reply to #27400)
Subject: RE: The "Unique by Aisleyne" range




1000
premierscfc - 5/2/2008 15:15

Photographs of 4 of the garments modelled at yesterdays shoot have been added to the gallery.

http://www.aisleyne.com/gallery/gallery.asp

These photos have been forwarded to Drapers Record for publication. Photgraphs of the other 18 garments should be added to the gallery over the next week or so.


The Draper's article is now featured on the Unique Collections website - with the 4 pics of Aisleyne.

http://www.uniquecollectionsltd.com/writeup.html

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secrethousemate
Posted 3/3/2008 15:22 (#27917 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range





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Shome mishtake shurely? That appears a balanced article from an industry insider's viewpoint with no bitchiness or sneering involved. Can that really be genuine? Has this person never read 'heat'?

:-)

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ofni
Posted 3/3/2008 20:25 (#27926 - in reply to #25527)
Subject: Re: The "Unique by Aisleyne" range




1000
I found the article EXTREMELY interesting, especially put together with the interviews with the Unique people on the TV programme. They seem to have a very clear idea of their positioning, capabilities and competitive strengths, so the fact that they see Aisleyne as adding value to their brand is surely an impressive compliment to her "market attractiveness"
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Julian
Posted 4/3/2008 00:07 (#27930 - in reply to #27917)
Subject: Re: The "Unique by Aisleyne" range


Executive Member

Posts: 1644
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Location: Edgware, Middlesex
secrethousemate - 3/3/2008 15:22

Shome mishtake shurely? That appears a balanced article from an industry insider's viewpoint with no bitchiness or sneering involved. Can that really be genuine? Has this person never read 'heat'?

:-)



Although it has to be said that the insider merely credits Aisleyne with being the face of the brand or endorsing it rather than having any hand in designing it

Regards

Julian
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premierscfc
Posted 17/3/2008 09:59 (#28115 - in reply to #27556)
Subject: RE: The "Unique by Aisleyne" range





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Location: Stoke-on-Trent
premierscfc - 14/2/2008 15:30

Aisleyne will be doing a photoshoot of her "Unique by Aisleyne" brand with Love It! magazine on Monday.

Love It! have hired one of London's trendy clubs for the shoot.

Further details are embargoed at this stage.

The results of the shoot will be a feature spread in a forthcoming issue of the magazine.

 

This feature will appear in this weeks "Love it" magazine, out tomorrow. 

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emptybox
Posted 17/3/2008 19:04 (#28120 - in reply to #25527)
Subject: RE: The "Unique by Aisleyne" range




Posts: 5071
1000
Location: Scottish Borders
I'll have to look out for it.
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sophie
Posted 17/3/2008 19:45 (#28123 - in reply to #28115)
Subject: RE: The "Unique by Aisleyne" range


1000
Location: Holland
premierscfc - 17/3/2008 09:59
premierscfc - 14/2/2008 15:30

Aisleyne will be doing a photoshoot of her "Unique by Aisleyne" brand with Love It! magazine on Monday.

Love It! have hired one of London's trendy clubs for the shoot.

Further details are embargoed at this stage.

The results of the shoot will be a feature spread in a forthcoming issue of the magazine.

 

This feature will appear in this weeks "Love it" magazine, out tomorrow. 

 

cool, thanks

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boldjohn
Posted 17/3/2008 23:12 (#28125 - in reply to #28123)
Subject: RE: The "Unique by Aisleyne" range


Executive Member

Posts: 1484
1000
Another step closer to world domination.
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ofni
Posted 18/3/2008 00:05 (#28126 - in reply to #25527)
Subject: RE: The "Unique by Aisleyne" range




1000
Ofni's STRICTLY UNOFFICIAL press release...

"UNIQUE BY AISLEYNE" SELLS OUT!

"They just flew off the racks"
"Unprecedented demand"
"Everyone wants to look like Aisleyne"
"We sold out in no time. Please send more ASAP."

Those were just a few of the retailers' comments received by leading fashion wholesaler Unique Collections Ltd about sales of the first deliveries of the "Unique by Aisleyne" fashion range launched recently. Unique's MD Sandeep Malhotra says, "Our many years of experience told us that these designs were going to take the market by storm, but even we were taken by surprise by the sheer speed with which they sold out."

"We’ve got plenty more in the pipeline though," he is quick to add.

So what's made the difference? Malhotra is in no doubt, "It's the A factor - A for Aisleyne. We have the expertise, the designers, the buyers, the manufacturing, the logistics, the relationship with our retailers - Aisleyne has just brought that extra Celebrity touch both to our design effort and to our marketing. It's made a perfect partnership."

And what does Big Brother housemate turned fashion guru Aisleyne make of it? "I'm just so excited," she says "I've had so much criticism in the past about my dress-sense. I just wanted to show everyone what I could do, and I hope I have now silenced the critics once and for all. I just love working with the lovely people at Unique - we've already started work on the Autumn collections!"

It seems there's much more to come from "Unique by Aisleyne". So the fashion industry had better "know itself" !

ENDS

(Any chance of a job at Edencancan? Waddayamean "more like edencan'tcan't" ? )
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