A key component of this year's effort is the creation of a "WeQuit" website and Facebook app which is described as "a fab new way to help people quit smoking with help from their friends". Featuring prominently on this site is a new video blog which Aisleyne has filmed, where she tells her "Quit Story" with the aim of encouraging people to tell their own stories of the trials and triumphs of quitting the habit.

In the video she answers a series of questions explaining the reasons why she gave up smoking, how long it took her to give up, her biggest challenges and the role of friends and family. The video ends with an invitation to people to send in their own videos and stories of giving up smoking.

So what did she say? Well, you'll just have to view the video for yourself, won't you? And if you are trying to "break free" of the habit there are other tips and advice set out on the website - PLUS there's another video which shows Duncan Bannatyne as you've never seen him before!

You can find the website and Facebook app at http://www.wequit.co.uk/ and http://www.wequit.co.uk/facebook

Aisleyne's previous interview for No Smoking Day in 2008 can be seen in the Video section